![]() ![]() ![]() Consumers in China rely heavily on reviews before making any purchasing decision. Influencer marketing isn’t optional in China. In terms of ad targeting on WeChat, it is generally quite basic and can be targeted based on age, location, interest, gender, devices and phone networks. All these are in placed as WeChat is trying to preserve their user experience. If the user doesn’t like, comment or interact with the ad, the ad will automatically be removed from the user’s moments. An ad will not resurface for another 48 hours after a user has seen the ad.Ĥ. User accounts need to have at least 4 moment updates before any of your ads will show up.ģ. Moment ads will not appear on any user accounts that has less than 500 followers.Ģ. There are however a few important things to take note of should your brand decide to use Moments advertising.ġ. Landing pages needs to be those which are already hosted on Tencent’s server. Add an ad description with a 40 character limit.ģ. Start by keying in your brand name and insert a profile picture which is generally a logo of your business.Ģ. Businesses can tap into Moments to advertise their brand ads.ġ. Two most effective ways to advertise on WeChat:Īs mentioned above, Moments is WeChat’s social element where it presents updates and highlights on people’s lives. However, business are reviewed via a case-by-case basis and may not be approved by Tencent.Ĭharles & Keith WeChat Official Account WeChat Advertising This process helps your business create a visible account after paying a sizeable verification fee. Option 3: Go through a special process from the Tencent team called the Tencent Foreign Company Process. Hence, foreign business owners can choose to rent a WeChat account from them. Any registered Chinese business with a legal license can actually register up to 25 different WeChat accounts. Option 2: Rent a license from a local Chinese business. This requires a large sum of investment and has a processing time of about 6 months. Option 1: Registering your company with WeChat under WFOE (Wholly Foreign Owned Enterprise). If your business doesn’t have a Chinese ID, you can still acquire one on the WeChat official account by: A Chinese ID (residency ID and a citizenship ID).If you are a foreign business, you will need to register yourself as a local business in China. Your business will need two pieces of documents, namely:. ![]() How to Set Up Your WeChat Official Account ![]()
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